A model that decentralizes the power sector, reduces costs, and puts companies and consumers at the center of the energy transition
The electricity bill is no longer just a fixed and unavoidable expense. Today, it can be a strategic opportunity. Distributed Generation (DG) is changing the way we consume and think about electricity in Brazil. And it’s no exaggeration: it turns consumers into key players — capable of generating their own energy, reducing costs, and contributing to a cleaner and more efficient system.
This is the true energy revolution: decentralizing to empower. Instead of relying solely on large power plants and long transmission lines, energy can now be produced on your company’s rooftop, in a nearby solar farm, or through a shared generation consortium. Even better — with legal security, real savings, and environmental return for all.
How Distributed Generation works
DG is the production of electricity close to or at the point of consumption, connected to the local distribution grid. When there is a surplus, this energy is fed into the public grid and returned as credits that offset future consumption. The model has been regulated in Brazil since 2012 and was strengthened by the Distributed Generation Legal Framework (Law No. 14.300/2022), which brought greater predictability to the sector.
The main DG models include:
- On-site generation: energy is generated and consumed at the same location.
- Remote self-consumption: energy is generated at one property and used at another, under the same ownership.
- Shared generation: cooperatives or consortia share the generation among different consumer units.
Why should your company consider it?
Because it’s not just about savings — although those are real and significant. Companies that adopt DG can reduce their electricity bills by up to 20%, avoid tariff flags, and gain cost predictability in an increasingly volatile energy scenario.
But the benefits go beyond the numbers: adopting DG improves brand positioning, supports ESG goals, and reinforces your company’s commitment to innovation and environmental responsibility. It’s a strategic and reputational decision.
DG and the Free Market: complementary paths
Many believe it’s a choice between one model or the other — DG or the Free Energy Market. But the truth is, they can work together. While DG allows you to generate part of your energy, the Free Market enables you to negotiate prices and contracts with suppliers like Deal Comercializadora. A hybrid model is fully possible, combining the best of both approaches.
The future of energy is distributed
DG represents more than a new way of consuming — it represents a new role for the consumer within the energy sector. It’s about empowerment, control, sustainability, and freedom. It’s about turning a cost into a strategic asset.
At Deal Comercializadora, we believe the future of energy lies in smart decentralization and consumer empowerment. That’s why we closely follow the sector’s evolution and offer solutions that help your company get the most out of the energy market — whether by buying or producing energy.
Want to know if Distributed Generation is right for your business?
Talk to Deal Comercializadora and discover how much you can save while gaining energy freedom.
